A Look at Child Mannequins

 
Not all mannequins are made to look like full-grown adults. Child mannequins are also common in many clothing stores. A child mannequin is the same as an adult mannequin except that it is built to the scale of a child. These mannequins are made specifically for displaying children's clothes. A child mannequin is made of the same materials as an adult mannequin and has the same level of detail. Child mannequins are commonly found in department stores as well as stores that specialize in children's clothing....
 

Why Should I Buy From You?

 
Virtually every business you contact has this question in their mind. To truly maximize your revenues you need give people a reason to buy from you versus a competitor. Here are a few strategies that will help you differentiate yourself from your competition. To uncover your customers emotional buying requirement learn to ask, "What are you looking for in a??" followed by "Why is that important to you?" The first question helps you learn the logical need while the second question will help the customer express the emotional reasons behind their purchase....
 

How to Sell Your Products Without Competition

 
Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are careful to have a good mix of vendors, it's not uncommon for other shows to have 20% or more of the booths filled with vendors in the same niche - which is a buyer's market and a seller's disappointing show. Before signing up for any show, ask the promoter how many other vendors in your niche will have booths. And if possible, find out what kinds of these items will be represented at the show....
 

Three Ways to Get More Referrals

 
When you are in the business of sales, among the many key ingredients to your success is receiving referrals from as many sources as possible. Wouldn't it be nice if every morning you walked into your office and had a referral sitting there waiting for you on your desk? Unfortunately it doesn't work that way, but here are few suggestions that should help steer some referrals your way. 1. Referral Groups There are many referral groups out there for you to choose from. The premise of a referral group is first and foremost to receive and give referrals....
 

Your Direct Mail Sales Letters Must Differentiate You

 
For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly winter morning, adjusting the kindling, firewood and dampers just right so that the stove would heat my turn-of-the - century farmhouse for the longest period possible. I had the choice of four vendors to buy my hardwood from. All were local, all sold at the same price, and all had the same quality of hardwood. But only one supplier, a character called Joe Meiser, advertised same-day delivery at no extra charge....
 

10 Tips To Overcome Your Fear Of Selling

 
Ahh. Selling. Sometimes, this is a word that is dreaded and feared by all but the most intrepid business owners. It seems that, even though we all know we need to "sell" our products and services, many of us feel fearful or anxious about actually doing so. These 10 tips are designed to help you shift out of your fear, and into excitement, about sharing your product or service. 1) Know the source of your fear. This tip reminds us that it is necessary, first, to know what we're afraid of. Most often, fears of selling come in several forms....
 

Throw Out Your Selling Language - Unlock Your Natural Voice

 
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie." There was dead silence on the phone. I could sense her struggling to react to my spontaneous overture at making personal, genuine contact. She was so locked into her presentation or script that she had no idea how to respond to me....
 

Customer Loyalty in the Technology Industry

 
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage. As technology-related products and services touch nearly every area of our lives and our businesses, technology has become integrated in how we communicate, learn, work, and entertain ourselves. Our appetite for technology products is growing, even in today's economic climate. Traditionally, technology companies competed for this business by delivering more innovative, reliable products and services at lower prices....
 

Success Reloaded: The Matrix

 
So the other day I'm watching the movie The Matrix, again. For some reason I can't get enough of the great special effects. Remember the part where is Neo (Keanu Reeves) is mentally tortured because he wants to find out what the 'matrix' is and finally meets with Morpheus (Lawrence Fishburne) who has the answer he's been seeking, " What is the Matrix?". Morpheus makes Neo an interesting proposition. He offers Neo two pills: a red and blue one. He tells Neo that if he takes the blue pill he'll remember nothing and wake up the next morning in his bed as if nothing had ever happened....
 

Selling: an art of a skill?

 
Selling is as much an art as it is a skill. The basics of the selling process can be learned by anyone, but the practice of selling is something that the super star sales people have brought to an art level. What gets them to that level? 1. Superstars develop their own style. They know who they are and are comfortable with it. They watch the masters, but don't copy the masters. They know whether their humor delights people or turns them off. They know how aggressive they can be and when to back off....
 

Consumer Effort And The Purchase Decision

 
It is a basic tenet of behavioral psychology that people engage in behavior that takes the least effort and provide the highest payoff. If someone see's a product as being very valuable but the effort to purchase that product is large it will decrease the value of the product and they will probably not engage in the behavior required to acquire the product. In Keynote's recent publication concerning the online retail industry, they cite several factors that lead to diminished customer experience during online retail consumption....
 

The Art Of Cold Calling

 
I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real Estate", remember it used to take me an hour to get on the phone and then after 30 minutes I was ready to hang up. I've learned over time to not think of telephoning as cold calling, but how I can help a seller or buyer. I realize if I make so many calls, I will get so many responses, and I don't take a no personally....
 

Unique Selling Propositions

 
If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales! We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one). Allow me to explain. Let's use a recent example of a company that sells laser toner cartridges... Do you think they have competition online? You bet they do, another category that is swamped with resellers....
 

A Little Something Special Goes a Long Way

 
Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of missed opportunities to keep your clients coming back again and again and yet again. Having worked six years in the hospitality industry, particularly the hotel business, I have found the key to success and I would like to share it with you. It is a rather simple concept, I will admit, yet we sometimes need to regroup or refocus on the simple things to remain successful. I had the misfortune of establishing my hotel sales career during the worst time in the industries history - 9/11....
 

How A Simple Greeting Or Post Card Can Turn Into Cash - Guaranteed

 
I've been using a technique that has helped me to get business I otherwise wouldn't. This will get you more business also. It's so easy you're going to kick yourself for not thinking of it sooner. Read through the newspaper everyday looking for news items or clips about local people in your territory that are or could become your customers. It can even be about a family member of theirs. Cut the article out and send it to them along with a card I've titled "You're in the News". The card congratulates them for being recognized for what ever it is they've done....
 
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