6 Ways To Get More From Your Promotions

 
1. Settle On The Right Way Forward The purpose of your promotions is to get more sales, not to soley enhance the image of you or your company. As a salesperson you must understand this right at the beginning or you will be wasting your's and every one else's time. You must be enthusiastic about the product or service you are promoting. If you're not why should the customer be? Communicate with the customer on their level and talk about what they want from your offering. Its a simple enough way forward....
 

Everything in Life is Selling

 
Robert Louis Stevenson said 'Everything in Life is Selling' and it is. Whether as a child you cry until you get what you want; whether as an adult you provide a service to your employer in return for payment; or whether as an individual you make sure that you look your best before meeting someone on a date, they can all be defined as selling. Selling has been with us probably forever. It could be said that the first salesperson was probably the Serpent in the Garden of Eden. Selling apples in return for infinite wisdom may seem far removed from your own sales activities but they are nevertheless linked....
 

Quotations Tell... Proposals Sell!

 
Selling proposals are ideally designed with seven sections. These sections must be used in the proper order. They are: Introduction & the Customer's Objectives. Start by thanking your prospect for meeting you and requesting the proposal. Then state your understanding of the objectives your customer wishes to achieve. Show them that you understand their issues, concerns, problems, worries, doubts and fears. This achieves two things. It switches your customer's concentration to the subject of the proposal, and shows that you are also focussed on meeting his needs - not your own....
 

Selling Abilities - Part 1

 
Selling "-abilities": Reliability (Part 1 of 4) Most salespeople love to talk about their "-abilities": Reliability, Upgradeability, Compatibility and Expandability. Salespeople feel stronger and more confident when they can use their 'abilities' to convince the customer to make a buying decision. But what happens when the customer still doesn't buy? What happens when you keep repeating your abilities but get no response or pulse from the customer? Many salespeople overuse their company's abilities....
 

Turn Your Wisdom Into a Workshop

 
The Technical Revolution has done a lot for us -- we merely have to pick up a phone or send an email to conduct business. Yet, there still is no substitute for live, personal appearances when you want your teaching to count, and that's why I love workshops. Your participants benefit from the short-term intensity of the experience, and you benefit from actually seeing your principles and exercises in play. If you've got the solution to any problem that's out there, you can deliver it in workshop form....
 

Aamazing Tips To Increase Your Sales

 
2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. 3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales. 4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made....
 


 
The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter. According to direct mail copywriter and author Hershell Gordon Lewis, the best kind of overline to use in a one-to-one piece of communication like a fundraising letter is a hand-written overline, one that looks like a spontaneous burst of enthusiasm. Hand-written overlines, says Lewis, should not look "produced." I agree. Your goal, then, if you decide to use an overline, is to work up more enthusiasm in your readers than your letter can generate without the overline....
 

Creating Your Perfect Pitch!

 
Why should you describe your business to others in 5 to 10 seconds? How long do you think you have to get anyone's attention? 5 minutes? 2 minutes? 30 seconds? It is actually 10 seconds. I know it does not seem like a long period of time but you will be amazed what you can say in 10 seconds. It is enough time to put your foot in your mouth and then try to get it out again, and it is also enough to tell someone your expertise and have them smiling and wanting to converse about it. Of course, I would suggest that you try and put together the pitch so that you can converse about it....
 

Do You Have Enough Prospects To Make Your Numbers?

 
Several years ago I worked with a CPA who wanted 20 new clients. We came up with a great direct marketing campaign that brought in 10 leads per 1,000 letters. His closing rate was 10%, so after his first few clients came on board, we calculated that acquiring new clients was costing him between $500 and $600. He liked the numbers (one client was worth about $8,000/year), but progress was slow. We advised him to open the spigot and mail 5,000 at a time, instead of the 1,000 he was sending. It worked, and he acquired the new clients he was looking for sooner rather than later....
 

Overcoming the Fear of Selling

 
For many of you the Fear of Selling is a huge challenge and obstacle for you from day to day. The first thing you need to do is find out exactly what it is you're afraid of. Are you afraid of success? Believe it or not there this is an actual fear of some folks. Are you afraid of failure or rejection? Do you fear being perceived as being pushy? Do you (secretly of course) fear that your product may not meet the expectations of your customer? You can't come up with a solution if you don't know what the problem is....
 

Lance Has What It Takes

 
Lance has what it takes and then some. Did you know . . . Lance looks at every single detail. He weighs his food every day to maintain proper nutrition. He trains, he does research, and he pays attention to the appropriate technique. He seeks out the best and the brightest when he needs help with anything - anything. In winning the Tour de France a record and consecutive seven times he cycled over 15,000 miles. Some say what he accomplished (each race) is the equivalent of running 21 marathons in a row....
 

Plan For Your Next Trade Show Appearance To Be A Success

 
Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit, producing graphics, shipping the exhibit to the show, ordering services, etc. But seeing the full potential of a trade show program for your company requires a different type of planning. It requires setting objectives for show participation for your company, and short-range goals for each show you plan to attend. This show plan should be a written document that drives show participation decisions from show selection to exhibit design, to evaluation and measurement tools....
 

Before They buy What You Say - 10 Steps To Selling Yourself

 
You are the product We're all in the selling business whether we like it or not. It doesn't matter whether you're a lawyer or an accountant, a manager or a politician, an engineer or a doctor. We allspend a great deal of our time trying to persuade people tobuy our product or service, accept our proposals or merelyaccept what we say. Most of the time we'll meet with resistance - "you're tooexpensive" or "we deal with someone else" or "I don't agreewith you" or "your proposal isn't good enough." There are many things that people will say when they resistwhat you utter;...
 

Selling for Beginners

 
Speak to almost any self employed professional and most of them will say that they love their job but don't care much for selling their services. Here's some advice to help all those reluctant professionals who need to sell to clients. We have identified 9 basic selling skills that will help you to sell your product or service. Ensure that you and your sales team master these skills and you will be successful at selling. Research shows that fear of selling is one of the greatest barriers to business success and, often, professionals are the worst of all....
 

Sales Training from the Ghostbusters

 
Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka? the Ghostbusters, are involved in a heated meeting with the Mayor and the Head of the local environmental agency. The city is in shambles because a legion of evil spirits has invaded and is currently wreaking havoc and chaos throughout the land. The perplexed Mayor feels that these Ghostbusters may be his only chance at saving the city, although he is not altogether convinced....
 
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