Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions

 
There are many tactics and techniques that go into converting visitors into buyers. However, this article will prove to you why creating an "interactive" sales letter will be the most critical weapon in your modern marketing arsenal to accomplish this. Most Internet Marketers rely on their savvy copywriting techniques and persuasive skills learned over the years from the offline print world. These concepts go back to the 1920's, where person-to-person dialog took a backseat due to the new mass media platform to push the sales message in various advertising forms....
 

Female Mannequins: An Overview

 
Female mannequins are very common in clothing stores. They are often found throughout the store, from the front window where they display the store's latest and greatest fashions, to all other sections that featuring women's clothing. There are many types of female mannequins. Some are full-size figures that are completely built to the scale of a real female body, while others simply feature a torso on a stand. Other female mannequins are just heads that are used to model hats, makeup, or wigs. Full-size female mannequins usually consist of four or five parts....
 

Leveraging Yourself Up To Executives When Selling

 
The fastest way to get a decision made is to speak directly with the decision-maker, right? OK, so you knew that. Often times, the decision-makers are not easy to get to. There are dozens of salespeople who would love to pitch to the CEO, President, VP, or Department Directors if given the chance. And the purpose of middle management is to filter communication to executives, and oversee the execution of plans and policies so that the executives don't have to. Executives make it hard for salespeople to get to them on purpose....
 

Future Business Key Element In Sales

 
A challenge facing many businesses is how to maintain a constant stream of customers in order to provide a regular cash flow. One method is to choose a location that ensures a steady flow of traffic past the door, creating a constant awareness of the business. While position is important, it is not always possible to afford or be lucky enough to occupy a prime location. Another method is to advertise sales or other specials, which are designed to bring customers, both new and existing, into the store or business....
 

EXHIBITORS - Check Your URL

 
How many of you have a corporate web site? Everybody says "Yes". How many of you know its proper URL? OK, most of you. How many of you have read everything on the web site? Numbers are dropping like stones here. How many of you contributed information on the web site? Anybody there? When was the last time you looked at the section related to your business segment? A year ago when it first went up? Has your business progressed since then? Does anybody know it? Why am I asking so many questions?...
 

Exporting to Europe: Not the Challenges You Think

 
If you plan to do sell your product or service in Europe the problems you encounter may not be the ones you expect. It's easy to focus on perceived difficulties, such as the so-called 'language barrier', while not noticing the real pitfalls - until it's too late. I learned three lessons the hard way: appreciate the different cultures, understand the value of quality vs. speed, and know which foreign language is key to your business. If you hope to compete with local firms in Europe you must understand European business cultures....
 

Creating Intense Emotions That Motivate People

 
Ever wish that your presentations could be as much fun as a cool TV commercial? Come late January every year network TV treats us to America's finest and most expensive commercials - Superbowl commercials. You may remember some of these even now, 2 weeks later. Which was your favorite? E*Trade? Fed-Ex? One of the dot. coms? My favorite was Mountain Dew. The commercial opens showing an African desert at a distance. Drumming percussive music is playing at a moderate pace in the background. Switch to a close up view of a cheetah running fast across the desert floor....
 

5+5 = Your Dream

 
JOHN DI LEMME ON "5 + 5 = Your Dream" I know your thinking...Okay John, 5+5 does not equal 5 so let me please explain. Let's start with a question. How many times have you heard that you need to have a "long term" goal and be focused for the entire length of that "long term"? In this article, I am going to focus on a 5 year goal and explain how you will know if you are truly on track to achieve your 5 year goal in life. In the equation, the answer 5 is your five-year goal and the 5+5 is the underlying secret to attaining that goal....
 

Do Your Customers Buy On Price Alone?

 
Here are four simple things you can do to take price out of the equation! It's frustrating when people appear to be focused on price alone. All they talk about is the price. "Your price is too high" or "I can buy cheaper elsewhere" are heard all too often. It's annoying when they ring or walk in and all they ask is "How much is it?" There is a better way, and it's easy, too. You see; the key ingredient is that price is only important when there's nothing else to talk about....
 

It Isnt A Sale Until Youre Paid

 
Back in the days when I sold for CTV and CBC Television I had a manager that once said " It isn't a sale until you're paid." Most salespeople absolutely HATE calling their customers to ask for payment as they feel like the GOOD GUY and BAD GUY rolled into one! Hey - we have all been there. We avoid paying some bills because cash flow is tight. The problem is that it does FEEL AWFUL for both the customer and the salesperson who sold them the service/product. So here are some DIVA TIPS to make you BOTH feel better!...
 

How to Build A Steady Stream of Customers--Step One

 
The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that examines those critical points. Target Your Customers---The Key to Your Success The heart of every small business is getting a steady stream of good customers. Other things can be less than perfect with your business, but without a steady stream of good customers, your business will eventually die....
 

How To Seal The Deal In Seven Seconds

 
Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If yours is not good, you won't get another chance with that potential client. But if you make a great first impression you can bet that the client is more likely to take you and your company seriously. Whether your initial meeting is face-to-face, over the phone or via the Internet, you do not have time to waste....
 

Marketing Conversations, And Conversation Stoppers

 
Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day's marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion....
 

How to Eliminate Objections to Price

 
Have you ever stepped your way through the sales processonly to be disappointed by your prospect's objection toyour price? This situation unfolds all too regularly for many smallbusiness owners. The other day I was talking to Joan who was lamenting how she'd spent a ton of time developing a relationship with a new prospect, but in the end wasn't able to make the sale. Over the course of six sales meetings her prospect seemed like a slam dunk. He was very enthusiastic about her product (inventory control software for the food service industry), he hadn't seen a similar product on the market (Joan's software has a unique and easy to use interface) and he and Joan seemed to have a great rapport (they both are avid snow boarders and each loves jazz) ....
 

Do Your Words Betray You?

 
What do the words that you use say about you? What is your basic message? Do your words support that basic message? As a business owner, entrepreneur or sales professional, part of your message must be of confidence and authority. You always want your prospect or your customer to see you as an expert in your field, as someone who is credible and someone who is knowledgeable. Sometimes, the words we use or the way we use them get in the way. Have you ever started a conversation with a prospect or customer with the phrase "...
 
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