A Pause For Thought


You can have your cake and eat it.

What is it that makes the sale of information products so appealing?

Is it the fact that the only storage space required is a minute spot on your computer's hard disc.

Perhaps it is because even when you have sold it, you still have it, ready to sell again as many times as you can.

Can you think of anything else that can be sold and sold again without having to replenish the initial stock.

Something that you can send instantly to anywhere in the world without having to pay postage and packaging expenses.

Something that costs you so little that you can afford to give away as a bonus to your customers for purchasing another of your products.

The main reason that I like information products is that I can offer them to everyone for free. I can insert any number of links to my other products in the expectation that some of them will generate sales.

People like something for nothing. If what you give them is of value to them, (not just a load of re-hashed junk) there is a very good chance that they will check out your links to see what you are offering. It's one of the very best forms of advertising that you can use.

Information products can consist of anything from a single page containing something relevant to that person. A few pages explaining how something works. A short series of lessons on any subject of general interest. Even a full size e-book that can be purchased elseware for real money.

Provided that you have links to some other item that compliments the freebie, you will never lose money by giving things away for free.

You can have your cake and eat it.


About The Author

Robert J Farey


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