7 Strategies for Writing Fundraising Letters
Writing fundraising letters can be an effective way to request donations to a charitable cause. Letters are used for a variety of purposes and can be sent to a large number of people or a select few. The results of a writing a fundraising letter can vary greatly depending on the purpose of the letter, the way the letter is written, and the audience that receives the letter.
Here are 7 strategies to use when writing fundraising letters so they are more interesting, compelling and responsive.
1. Write to ONE person - When you start writing the fundraising letter, imagine you are writing to only one person, not a group of people. This will help you get into the best frame of mind to write the letter. It also will help your letter sound more personable.
Use singular word forms, not plural - avoid words and phrases like "some of you" when addressing the reader. Instead use the personal, singular form "you." This mirrors the way that the letter will be read by the recipient.
3. Stay Focused - When writing a fundraising letter stay focused on the outcome you would like to see. Make one request and communicate this message clearly. Avoid discussing topics that are not directly related to your appeal or that do not support the message of your letter.
4. Descriptive Phrases - Use the most descriptive adjectives and adverbs in your letter to clarify your message. However, when writing fundraising letters be especially careful not to over embellish or exaggerate.
When writing fundraising letters don't go overboard with extremely detailed numbers and jargon that the reader may not be familiar with. Remember to focus on information that is relevant and compelling to the potential reader.
7. Narratives & Success Stories - One of the most successful ways that you can get your message across is to describe a story of a specific person or situation that your organization has helped.